How to Get a Free Dofollow Backlink from the Asana App Directory (DR 91)

Marketplaces run by large SaaS companies give every approved integration its own page, and that page links back to the developer. This guide covers the Asana App Directory. One post on X reports that it is a DR 91 domain with a dofollow link. A second post from an indie builder who inspected a live listing adds more detail and a step-by-step process.

What is the Asana App Directory?

Asana is a work management platform. Its App Directory lists third-party apps and integrations that Asana users can discover and install. According to Asana's developer docs, apps published to the directory are discoverable by any Asana user. Apps that include app components also appear in Asana's in-product App Gallery.

DR and link attributes

Domain Rating: DR 91, as reported by @rapid_indexer (the attached screenshot shows an Ahrefs overview with DR 91).
Link type: both authors say the listing links to your site with a dofollow link. @mike_dupa says he checked a small indie app's listing and its install button has rel="noopener noreferrer" only, which means no nofollow. That is one listing, so verify yours after you go live.
Cost: free. @mike_dupa says he found no fee in the publishing docs, and I saw none in Asana's docs on publishing or listing. The cost is building a working integration.

Step-by-step: how to get listed

Step 1: Create an app in the Asana developer console

Open the developer console and create an OAuth app. Build something that does one real job. @mike_dupa's example is turning completed tasks into post drafts for a social tool.

Asana's docs say all apps submitted to the directory must be shared to Any workspace. This setting is under Manage distribution in the console.

Step 3: Fill in the listing details

In App listing details, add:

An app icon, a short description and a long description (Asana's checklist says at least 250 characters)
App images or screenshots
Company name and Company URL
App landing page URL
Support URL and privacy policy URL
An OAuth redirect URL

@mike_dupa says to point the Company URL and the App landing page URL at your own site, and that this is where the dofollow link comes from. Asana's docs describe these fields as the page where users can learn about your company and the page where they can learn about and install your app.

Step 4: Submit for review, then publish

Choose Submit for review in the console sidebar and complete the pre-flight checklist. You can also add setup instructions and a screencast link. After you submit, the app can't be edited. When the app passes, Asana emails you and a Publish app button appears. Asana's update guide says to expect a reply within about a week, but timing varies.

Caveats and common pitfalls

Don't put "Asana" in the app name. Asana's listing guidelines say third-party app names should not include the word "Asana". @mike_dupa gives the same warning.
Incomplete listings slow things down. Asana says vague descriptions and unclear setup instructions are the most common reasons for extra review rounds.
Don't use another company's logo in your icon or screenshots without permission.
Published apps are read-only. To change one, you duplicate it, edit the copy, and submit it as a change to a published app.
One link attribute check isn't a guarantee. The dofollow claim comes from the posts and one inspected listing. Check your own live page for nofollow, ugc or sponsored.
The DR figure comes from the source post. Verify it in your own SEO tool.

Which sites is this good for?

SaaS tools used for project management, content calendars, social scheduling, CRM, reporting or automation that connect naturally to tasks and projects.
Products that can create or sync tasks, or push data into Asana.
A poor fit for pure content sites or tools with no workflow that could connect to Asana.