Web 2.0 sites are free platforms where you can publish your own pages. Used well, they give you a place to publish helpful content that links to your main site. A post in the "Free backlink" series on X picks Strikingly, the site builder, as backlink number 9. Here is what the post suggests, what Strikingly's free plan actually gives you, and what I couldn't verify.
How to Get a Free DR 100 Dofollow Backlink from the Google Workspace Marketplace
AIArt.Tools Team
2026/11/05
A link from a DR 100 domain sounds like something you'd have to pay for, but app marketplaces are an exception: if you build an app that the platform approves, you get a public listing page that links back to your site. This guide covers the Google Workspace Marketplace, which a recent post on X describes as a free way to get a dofollow link from a DR 100 domain by publishing a Gmail add-on.
What is the Google Workspace Marketplace?
The Google Workspace Marketplace is where Gmail, Google Drive, Docs, Sheets, Calendar, and Chat users find third-party apps and add-ons. According to Google's publishing guide, any app listed there must extend at least one Google Workspace application, and every app, public or private, needs a store listing. Public listings are visible to everyone, and they include a link to the developer's website.
DR and link attributes
- Domain Rating: DR 100, as stated in the source post.
- Link type: the source post says your app page links to your site with a dofollow link.
- Cost: free according to the source post. The real cost is building a working add-on and getting through Google's review.
Step-by-step: how to get listed
Step 1: Enable the Marketplace SDK
Create (or reuse) a Google Cloud project for your app, then enable the Google Workspace Marketplace SDK in that project. The SDK is where you configure your app's visibility, installation settings, which Workspace apps it extends, and its store listing.
Step 2: Build a Gmail add-on
Build an add-on that does something useful inside Gmail, such as saving emails to your product, showing customer data next to a message, or creating tasks from an email. Configure OAuth for the app. Google notes that public apps may also need to go through a separate OAuth review, so request only the scopes you really need. Test the add-on thoroughly, and have your website and logo ready, because the listing requires them.
Step 3: Submit for review
In the Marketplace SDK, fill out the store listing, choose public visibility, and submit the app. Public apps are reviewed by Google before they appear on the marketplace. Private apps are published immediately but only inside your own Workspace organization, so they won't give you a public backlink.
Caveats and common pitfalls
- Public or private can't be changed later. Google says the audience setting is permanent once you publish, so choose public from the start if the backlink is your goal.
- Expect two reviews. Besides the marketplace review, apps requesting sensitive OAuth scopes may need OAuth verification. Narrow scopes make this much easier.
- Read the review criteria first. Google's app review checks functionality, user experience, and policy compliance. A thin add-on built only for the link is likely to be rejected.
- Verify the link attribute yourself. The dofollow claim comes from the source post. After going live, inspect the outbound link for
rel="nofollow",ugcorsponsoredbefore counting it. - The DR figure comes from the source post. Check it in your own SEO tool if the exact number matters.
Which sites is this good for?
- SaaS products that work with email: CRMs, helpdesks, outreach, scheduling, invoicing, and task managers.
- Tools that can attach to Drive, Docs, or Sheets, such as AI writing assistants, data enrichment, and reporting tools.
- A poor fit for content sites, games, or products with no reason to run inside Google Workspace.
Source
This guide is based on this post by @rapid_indexer on X, part of a series on getting backlinks from SaaS app marketplaces. Publishing steps were checked against Google's Marketplace publishing guide.
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