How to Get a Free DR 92 Dofollow Backlink from the Zoho Marketplace

If you run a SaaS product, the app marketplaces of large business software companies are some of the strongest free link sources you can get. They are high-authority, they are about software, and each approved app gets a public page that links back to its developer. This guide covers the Zoho Marketplace, which a recent post on X describes as a free way to earn dofollow links from a DR 92 domain.

What is the Zoho Marketplace?

Zoho makes a large suite of business apps, including CRM, Desk, Books, Projects, Mail, and Creator. The Zoho Marketplace is where users of those products find extensions and integrations. Zoho's partner page says developers can build marketplace apps for free on its platforms, with a sandbox included for testing, and can publish extensions for Zoho products, custom Creator apps, and vertical CRMs. Each published app gets a listing page with links to the developer's website.

DR and link attributes

Domain Rating: DR 92, as stated in the source post.
Link type: the source post says the app page gives you dofollow links to your site.
Cost: free according to the source post, and Zoho's partner page describes the development platform as free. Your real cost is building an extension that passes review.

Step-by-step: how to get listed

Step 1: Apply as a partner

Go to Zoho Marketplace's Become a Partner page and sign up for the partner program. This gives you access to the developer tools and the sandbox environment you'll use to build and test.

Step 2: Build a Zoho extension

Pick the Zoho product your SaaS fits best with (CRM is the most common choice) and build an extension that connects it to your product, for example syncing records, triggering actions, or embedding your tool's data inside Zoho. Zoho's partner page mentions that its team offers technical help during development, so use it if you get stuck.

Step 3: Submit it for review

Once the extension works end to end, prepare the listing (description, screenshots, your website link) and submit it for review. After approval, your app page goes live on the marketplace with links back to your site.

Caveats and common pitfalls

It takes a real integration. This is a product launch, not a directory submission. Thin or placeholder extensions are unlikely to be approved.
Choose the right Zoho product. An extension for a Zoho app your customers actually use will pass review more easily and bring real installs and referral traffic, not just link equity.
Verify the link attribute yourself. The dofollow claim comes from the source post. After going live, inspect the outbound link for rel="nofollow", ugc or sponsored before counting it in your backlink report.
The DR figure comes from the source post. Check it in your own SEO tool if the exact number matters.
Complete the listing. A full description, screenshots, and a clear link to your site make the page more useful to Zoho users and to search engines.

Which sites is this good for?

SaaS products used by sales, support, finance, or operations teams that already run on Zoho.
Tools that can sync data with Zoho CRM, Desk, Books, or Projects (email outreach, telephony, e-signature, invoicing, analytics, forms).
A poor fit for content sites, games, or consumer tools with no business workflow to plug into.

Source

This guide is based on this post by @rapid_indexer on X, part of a series on getting backlinks from SaaS app marketplaces. Program details were checked against Zoho Marketplace's partner page.